The versatility of
Awareness Campaigns

Every CrisisKeen Awareness Campaign is built from bite-sized e-learning modules. What makes them powerful is their versatility: the same module can serve different purposes depending on the moment and the need.

Just imagine...

Just imagine a new HR director joining your organization. She doesn’t have to wait for the next big simulation or work her way through countless manuals. Instead, she can simply hook into the ongoing Awareness Campaign. By working through the same tailored modules, she quickly catches up on your protocols and role expectations.
That’s the versatility of Awareness Campaigns—new people  seamlessly plug into what’s already running.

Just imagine a long-simmering issue suddenly showing signs of escalating into a full-blown crisis. Your team braces itself, knowing the spotlight could turn on them at any moment. Instead to sit and wait, they hook into the ongoing Awareness Campaign and revisit one of the modules they’ve already completed. In just minutes, they refresh the essentials and sharpen their reflexes—ready to respond with confidence.

A glimpse into some of the modules that shape our campaigns

Our Awareness Campaigns are built from bite-sized e-learning modules. Below is just a selection of topics we often include into campaigns for clients. Each module is tailored to your organization’s risks, roles, and protocols—so while the themes are familiar, the learning experience is always unique.

Crisis Management

The First 60 Minutes of a Crisis

This course prepares Crisis Management Team members to take control in the critical first hour of a crisis. Learn how to structure initial actions, centralize communication, and set priorities under pressure.

Working with the OODA-loop

This course shows CMT members how to apply the OODA-loop to make faster, sharper decisions. Learn to stay ahead of events by structuring information, anticipating change, and responding with confidence.

Roles & Responsibilities in a Crisis Team

Understand the key roles within a Crisis Management Team and how clear responsibilities drive effective response. Learn how leadership and coordination prevent chaos.

Building Situational Awareness

Develop the skills to collect facts, spot blind spots, and avoid dangerous assumptions. Gain tools to keep a shared picture of reality in fast-moving crises.

Logging & Information Management

Capture actions, decisions, and data in real time to stay in control. This course shows how proper logging strengthens transparency and decision-making.

Scenario Planning & Worst-Case Thinking

Anticipate escalation and prepare for multiple outcomes. Explore how worst-case thinking helps teams stay ahead and avoid surprises.

Stakeholder Mapping in a Crisis

Identify who matters most and what they need to hear. Learn to prioritize stakeholders and adapt strategies to protect trust and reputation.

Running Effective Crisis Meetings (OODA-Loop 2)

Master the art of short, structured, and action-driven crisis meetings. Keep focus on priorities, decisions, and next steps.

Stress & Team Dynamics 

Understand how stress affects individuals and teams in crisis. Learn techniques to maintain performance, collaboration, and resilience.

Transitioning from Crisis to Recovery

Know when and how to shift from immediate response to stabilization. Explore the steps that ensure smooth recovery and continuity.

After Action Reviews & Learning Loops

Turn every crisis into a learning opportunity. This course guides you through structured reviews that embed lessons into future practice.

Crisis Communications

Crisis Communication Fundamentals

Learn the principles of effective communication in a crisis. Build trust, maintain credibility, and keep stakeholders informed.

Crafting Key Messages in critical moments

Develop clear, concise, and consistent messages when information is incomplete. Ensure alignment across the Crisis Management Team.

Media & Spokespersonship

This course focuses on what it takes to communicate effectively with the media. Learn how to gather the right information, align on clear messaging, and ensure consistent external messaging.

Internal Communication during a Crisis

Engage employees as allies by keeping them informed. Explore tools and practices for clear, timely, and honest internal updates.

Stakeholder Communication Strategies

Map, prioritize, and adapt messages to different stakeholders. Strengthen trust with customers, partners, regulators, and communities.

Building and Using a Key Message House

Structure messages around clarity, concern, and control. Learn how to align proof points for consistency across all communication.

Communicating with Regulators & Authorities

Understand the expectations of official bodies during crises. Build transparent, cooperative relationships through communication.

Front desk staff

Composure and Professionalism in Difficult Moments

Learn how to stay welcoming and professional at the front desk, even when visitors are tense or situations become stressful.

Initial Response and Escalation Procedures

Gain confidence in taking the right first steps during unusual situations. Know when and how to escalate to BHV, security, or the crisis team.

Dealing with Stress in High-Pressure Situations

Learn to recognize stress signals in yourself and colleagues. Discover techniques to stay calm and effective during emergencies.

Understanding Behavior Escalation

Recognize early warning signs of escalating behavior. This course teaches how to respond calmly and prevent situations from getting out of control.

Turning Tense Encounters into Constructive Dialogue

Strengthen your skills in dealing with angry, emotional, or disruptive visitors and callers. Learn techniques to stay professional and in control.

Collaborating with a Crisis Team

Understand how the front desk connects with the wider crisis organization. Learn who to inform, what to report, and how to support the team effectively.

Ambush journalism: Handling the unexpected

Prepare for surprise visits or calls from reporters. Learn how to stay composed, manage their requests, and follow company communication lines.

Recognizing and Handling Bomb Threats

Learn how to handle a bomb threat by phone or in person. Practice the steps to alert colleagues, capture key details, and follow procedures safely.

Suspicious Packages and Mail Safety

Recognize the signs of dangerous letters or parcels. This course teaches step-by-step actions to protect yourself and others when a suspicious item is found.

Dealing with Powder Letters

Understand the specific risks of powder letters and contaminated mail. Learn safe handling, containment, and immediate reporting protocols.